Simplified University Club Management

Simplified University Club Management

🥇 This project won 1st Place at the 2025 Mosaic Innovation Challenge!

Project Overview

Project Overview

UClubs is a mobile application that streamlines the coordination of university clubs. By combining club discovery, scheduling, project management, and communication tools into one cohesive space, club leaders can build a more active and engaged community.

Team Members

Jessica Lu, Hanna Park

Role
Timeframe
Team Members

Product Designer

7 hours

Jessica Lu, Hanna Park

Role
Timeframe

Product Designer

7 hours

THE PROBLEM 

50% of university club members become inactive after their first semester

In an era of hybrid and remote collaboration, student organizations struggle with fragmented workflows. When important messages get buried in group chats, projects go unfinished, and new members feel disconnected, it's no wonder that engagement plummets at a staggering rate.

Student organizations don’t need enterprise tools

Student organizations don’t need enterprise tools

While platforms like Slack and Asana serve workplace needs, they weren't built with university clubs in mind. These organizations are volunteer-driven and student-run, so they need lightweight tools that support their academic commitments and require minimal training for rotating members.

Strengths

✓ Extensive features

✓ Professional reliability

✓ Professional quality

✓ Scalable systems

Weaknesses

✕ Overwhelming interface

✕ Overwhelming UI

✕ Steep learning curve

✕ Built for 9-5 workflows

✕ For 9-5 workflows

When do buyers get stuck?

USER RESEARCH

Why are students losing interest in campus clubs?

Why are students losing interest in campus clubs?

As first-year university students, we were eager to get involved in campus life. Despite joining clubs with genuine interest and excitement, we found ourselves becoming inactive within weeks. When we examined why, the same barriers kept surfacing:

IDEATION

To avoid a cluttered interface, we prioritized the most important features

To avoid a cluttered interface, we prioritized the most important features

Designing flows that drive sustained student involvement

Designing flows that drive sustained student involvement

When mapping out the information architecture, we identified three key phases: discovery (finding and joining clubs), integration (new members becoming active participants), and contribution (managing tasks and joining initiatives).

LOW FIDELITY

We built prototypes to test our ideas

We built prototypes to test our ideas

Given the time constraints of our designathon, we jumped into low-fidelity prototypes to test our core user flows and visualize the key screens.

FINAL DESIGN

After a day of intense focus and rapid iteration, we present UClubs!

After a day of intense focus and rapid iteration, we present UClubs!

IMPACT & TAKEAWAYS

My first designathon win and a newfound passion for UX

Mosaic was my personal introduction to the world of product design. It was my second designathon and it gave me invaluable knowledge about solving problems under pressure. Placing 1st still feels surreal and I’m so proud of my team’s efforts.

Start Building, Then Refine

Focus on developing a workable idea and improving it along the way. We spent almost two hours in the ideation stage which led to missed opportunities to iterate and polish our concept.

Narrow The Problem Scope

By narrowing the broad prompt of remote work to the context of university clubs, we grounded our concept in a setting we understood. This allowed us to propose more focused and realistic solutions.

IMPACT & TAKEAWAYS 

My first designathon win and a newfound passion for UX

Mosaic was my personal introduction to the world of product design. It was my second designathon and it gave me invaluable knowledge about solving problems under pressure. Placing 1st still feels surreal and I’m so proud of my team’s efforts.

You made it to the end ᯓ★︎

Thank you for reading this case study! If you'd like to learn more about this project, please reach out at efan.song@mail.utoronto.ca ◡̈︎

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You made it to the end ᯓ★︎

Thank you for reading this case study! If you'd like to learn more about this project, please reach out at efan.song@mail.utoronto.ca ◡̈︎

Next Project ↓


© 2025 Efan Song