🎯 This project has been handed off and is expected to ship Fall 2025!
THE PROBLEM
AlphaMed is a UK-based academic counselling service that guides students through medical school admissions. Since its launch in 2022, the team has supported over 150 students in securing placements at top universities around the world.
COMPANY INSIGHTS
After synthesizing our 90-minute conversation through affinity mapping, I discovered that AlphaMed was trying to reach both parents and students with the same message.
From there, I reframed the challenge to reflect the needs of both groups:
For Parents: How might we build trust with families evaluating a significant financial commitment?
For Students: How might we build connection with applicants before their first consultation?
USER RESEARCH
I began my research by conducting interviews on how students and parents navigate the medical school admissions journey. These conversations revealed the financial weight of this choice:
🗣️ "We're already spending thousands on A-levels and application fees. I need to be convinced that counselling will make a measurable difference."
IDEATION
Building off these insights, I mapped each barrier to a design opportunity. The goal was to help visitors quickly understand why AlphaMed is a credible, specialized, and student-focused counselling service.
Key changes include adding a dedicated partnership page, grouping related content under dropdown menus, and repositioning CTAs to guide users naturally through the site.
WIREFRAMES
After receiving approval for my content hierarchy, I created wireframes to visualize my solution.
ITERATION
I developed low-fidelity prototypes of core pages to explore different approaches to layout. During this process, I collaborated with AlphaMed's team for feedback and direction.
FINAL DESIGN
Landing Page
Success metrics are displayed in a compelling and scannable format with users directed to three paths. The “Who We Are” section adds differentiation by emphasizing UK-specific expertise.
Application Services
By surfacing hourly rates at the top, parents receive transparency and students can easily compare options. Service cards are presented in a consistent and professional format.
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